On Wednesday April 5th EFCE took the CLUSTEM consortium on a day-visit to check from within how the best-in-class retail and fashion companies are competing. In the morning the agenda of the day brought participants to visit a selection of world-class flagship stores on Barcelona's Paseo de Gracia, while in the afternoon, the group travelled up north to Girona to meet with a fast-growing fast-fashion pure player.
The tour focused on two essentials of the Textile and Fashion value chain:
- How boutiques are thought as customer relationship management tools and how they are organized to maximise client retention and customer lifetime value.
- How logistics hubs are today the bread and butter of the clothing industry, an industry that relies heavily on the quick response model, whether for value brands or for high-end prêt-à-porter.